Delicious links: the app "Too good for the barrel!" And the nutrition section on the EDEKA homepage

I m www is getting busy: More and more tools and pages dealt with the topics of sustainability and education in connection with food and nutrition. The fact that the whole thing does not always have to be focused on the problem or not, and that grocers are now approaching the topic with caution, you can see here:

The app "Too good for the ton!"

We throw away every eighth food we buy. That's around 82 kilograms of food waste per person per year. The frightening thing: around a third of it could be avoided. The initiative Too much for the bin! of the Federal Ministry of Food, Agriculture and Consumer Protection shows how food waste can be reduced. And so that you can also implement this very comfortably at home, there's an app with recipe ideas for leftover food. Up to three leftovers from the local fridge can be combined on the search page. The app then automatically restricts the selection to possible combinations and throws out suitable cooking recipes. 150 remnants recipes from star chefs, prominent cook godfathers and hobby chefs are now online. But this can get even better in the future:

App too good for the ton of food to throw away

Anyone can help make the app even better (yes, even federal ministers like that). Simply enter your own recipe for leftover foods at and help reduce food waste. Jippijajey!

In addition to cooking ideas, the app also offers tips on storage and shelf life of food as well as an interactive shopping planner. It is available for free from Google Play and the App Store:

>strong>The new EDEKA homepage

So far, grocers have gladly retreated to the point that only the consumer is responsible for what goods he buys and ingests - the trader would only have them in the assortment. Because the mature consumer demands that just as much in the colorful food wonderland.

EDEKA is now taking a step out of this corner for the first time and turns to the customer with background information on food. Under the menu item "Nutrition" you will find various services for a conscious and healthy food handling:


In addition to a standard BMI calculator, a special food pyramid and age-graded food plans for children, there is also information on food intolerances, energy needs and nutrients. If you look around a bit on the page, you will surprisingly come across articles that explain that sweets should only be consumed in very small quantities, that light products are by no means slim and that milk is not a healthy drink, but at most an energy supplier. Of course, these are not always new insights. And certainly one has thought in the establishment of this category also to the stringent implementation of brand positioning and positive image factors (the marketing cracks nod from us). But EDEKA is the first conventional food retailer to provide information on its own homepage about the fact that consumers have difficulties with certain foods and that long-term problems can arise from the heavy consumption of certain product groups.